My Brand of Kool-Aid.
What prompted me to write today was an email I received. All it said was.... price list please.
This entry is about the two types of customers that come to visit me at my studio when they are looking for a wedding photographer. I am making this my first blog entry, and my featured blog entry, because I deal with this issue every day and each prospect that walks through my door seeems to fall into one of two catagories.
The first custumer type we will call type A. The very first thing customer type A asks is, “ How much is an 8x10?” or, “What do your packages start at?”. They don't ask much of anything else. Custtomer A represents the price shoppers. Now, I understand that we all have budgets, especially when you are planning a wedding. I get that. My point is, that as a business owner and artist, I know this is going to be an uphill battle to win this inquiry over, and I will need to decide if I want to play the haggling game because I can only assume that he or she is going to take my price and what is included with that price to another photographer across town and say “beat this and you can have my business.” Or worse yet, he or she will bring me back a counter offer and the entire process will start again. This is part of doing business, and I am thankful for all of my clients.
Customer B on the other hand drinks my brand of Kool-Aid. I love you customer B. This is the customer that comes into my studio and proclaims that they love my work. That in some way, my particular style of artistry touches them. They like it so much that I am the first photographer that they have talked to. I love talking to customer B! They drink my brand of Kool-Aid! It is so much easier for me to talk with this customer, and should they choose my services, I know that it is much more likely that they will be more than satisfied with my finished product.
Aric C. Hoek
The Master of Shadows
Houston Wedding Photographer
Houston Family photographer
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