Houston Wedding Photographer / Aric C Hoek

Help Needed From Past Clients!

Reviews Needed! The good, the bad, and the ugly.

When I visit a website and I see a testimonials page, I find that I am unwilling to believe what I am reading. How do you know that the company didn't write the testimonials themselves?

Reviews can be looked at in the same way, but it sure is nice to see that 5 star rating next to a product that I am thinking about buying, and being able to read the reviews that gave that product it's five star rating to begin with is great information!

So, I have decided to create a Customer Reviews page as opposed to a testimonials page, but I am adding a very cool twist. People that write a review can leave their email address which will allow readers to contact the author of the review! This way you know the review is authentic!

I need to populate my brand new Customer Reviews page with reviews from past clients. So, if you are a past client, and you have the time, then please submit a review. Please visit the Customer Review Page and click the Submit Review Button.

Thank you for your participation!

Aric C. Hoek – The Master of Shadows
Solaris Studios
713-524-3303

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Working Smarter, Not Harder

As a business owner you need statistics to make sound business decisions, like knowing whether or not current advertising is generating enough business to support the addition of a second full time photographer. Every time the phone rings at Solaris, Beth or myself take the time to record where the lead came from in an effort to calculate our cost per lead based on our current advertising budget. We enter this statistical information into software called Successware.

Successware is a fabulous proprietary software application made for photography studios. It creates my wedding contacts, schedules my sessions, and tracks my leads for starters. I’d be lost without it. One additional feature it offers is the ability to automatically enter in the information entered into our website’s contact page into the Successware data base! Very cool.

If you go to our site, you will notice a link called Contact on every page. If you click that link you will now be taken to our new contact page! It’s not as cool looking as our last contact page, but it’s got teeth! Now when a prospective client fills out our contact form and hits the submit button, the information is automatically entered into the Successware data base for us! I love it. One less thing to do, and way more accurate.

Aric C. Hoek
Houston Wedding Photographer
The Master of Shadows

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